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What Is Your Company's Spirit Animal?

Animals are memorable and have a profound impact on people.

Animals provide meaning to a company and allow that company to align animal attributes to the personality of that company.

It is a way to personify a brand.

  • Are you analytical?

  • Are you daring?

  • Are you ferocious?

  • Are you intelligent?

  • Are you playful?

Is your company aligned with a spirit animal? Should it be? What is yours?

Once you determine what it is, go public!

Use it in your marketing such as a logo.

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